super bass

I love the Super Bowl...a mix of sports, media, and entertainment. Most of our day looked like this:

(Lucy being beyond lazy -- too much pizza. oh, that was me.)

While the Pats and the Giants are not one of my 'teams' (don't you like how it sounds like I actually have a team? ha!), the Super Bowl is all about the munchies, the commercials and the idea that everyone in the country is tuned into the same broadcast. Sports (and eating) bring people together in a way that is hard to top.

I came across these crazy stats from yesterday's Super Bowl on Ad Age.

1. Bluefin Labs has so far tracked more than 12.2 million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. That's a 578% increase over the total Bluefin tracked last year (1.8 million).

2. Twitter, via its official @twitter account, said the final three minutes of the Super Bowl helped push total tweet volume up to an average of 10,000 tweets per second.

3. We have a new social-TV high-water mark. "Last night's Super Bowl is the biggest social-TV event we've ever recorded -- by a wide margin," Bluefin's Tom Thai tells me. "It surpassed the previous record of 3.1 million social-media comments, held by the MTV Video Music Awards last August."

4. Madonna's halftime show alone generated more than 862,000 social-media comments; by comparison, Bluefin recorded 966,000 social-media comments for the 2011 Academy Awards. "If the halftime show were its own standalone televised event," Thai said, "it would rank fourth in terms of all-time social-TV events for entertainment. It would trail only the 2011 MTV Video Music Awards, the 2011 American Music Awards and the 2011 Academy Awards."

5. Bluefin Labs tracked more than 985,000 social-media comments specifically related to just Super Bowl commercials -- topping the total for the entire telecast of the 2011 Academy Awards.

Did you miss any of the commericals while you were grabbing another bag of tortilla chips? Mashable has posted all 54 commercials.  Oh yeah, and a 30-second spot sold for $3.5 million. Ca-ching.

walk on the wild side.

What a week! The boyfriend was in New York on business all week (so jealous). And I stayed home with the pups watching way too much Bravo for my own good.  All week I was imagining him wandering the city and checking out all of my favorite places. Even though it's been 5 (can you believe it?!) years since I've lived there, it still odd-ly feels a bit like home. I loved that he'd text me, "What Subway should I take to Greenwich Village?" I'm hoping that we can head to the Big Apple later this fall. There's something so exciting about feeling like a small part of such a large city.

Check out my New York board on Pinterest. Sigh, I miss that place! If only we could all live in adorable brownstones with high-paying jobs and had a dog walker...then we'd totally move.

(via Kate Spade tumblr)



I've always been a fan of wandering the aisles of bookstores and collecting books to line my bookshelf but never could stay on top of my reading. Lately, I just can't stop. You might remember last new years when I read Kelly Cutrone's first book in less than 24 hours. Well, this year is no different. I got her second book, Normal Gets You Nowhere, for Christmas and could not put it down. I love her honest voice and sage advice for women.

Here's a line of up books I've finished and some that are parked on my nightstand, and I can't wait to flip open:

 


What's on your bookshelf? Anything good I should add to my Amazon wishlist?

i faught the law



Sign the petition. Learn more about SOPA and PIPA. Do your part to so government doesn't limit creativity, innovation, business and job-creation.

 

mo money, mo problems.

(via Pinterest)

And what's that? Sticking to a budget.

I'm already decided that 2012 is the year that I get my finances in order. No really, I'm serious this time! I've been investigating budgeting softwares because let's face it - writing it out on paper is a helpful method, but I want the whole thing - colored charts, account balances and snazzy spreadsheets. I want to log in somewhere and have it scream at me, "Stop going to Trader Joe's!" "Do you really need that pillow at Target?" "Another footlong at Subway? Forgeddaboutit."

I tried (and by tried I mean set up an account) with Mint a while ago and never gave it a fair shot. But I just stumbled upon You Need a Budget. I'm easily pursuaded by colors and design - so I'm leaning that way, but I'm not excited for the $60 price tag. I'm trying to SAVE money here, people.

So, I'm curious to know your system. Do you use a software? Excel sheet? I'm this close to going up to the Promotions Department and stealing at copy of Dave Ramsey's book. 

PS - I love the Method behind You Need a Budget. Rule One: Give every dollar a job. Rule Two: Save for a Rainy Day. Rule Three: Roll with the Punches. Rule Four: Stop Living Paycheck to Paycheck.  It's bound to work!

I want to go to hawaii...build my castle out of sand.

aloha! the BF just booked a week long trip to hawaii in april. I am beyond thrilled to dig my feet into the sand, sip mai tais and bask in the sunshine. our hotel is just our style...I love all of the white!

(via 1, 2, 3)

I'm alive! I know, I know...where the heck have I been for the last six months. To be honest, I wasn't feeling the blogging vibe. But it's a new year, and I'm back in action.

There's been one causality of the blog: I lost my custom domain name. How I let that go away, I do not know. But that's what happens when I let my inbox get overly full. I didn't think it would really expire but it's gone. Change can be a wonderful thing, right? Here's hoping!

ps. I might have been MIA on my blog, but my Pinterest boards are on fire!

via pinterest